Digital Marketing
Digital marketing is a broad term that refers to all marketing efforts that use the internet or electronic devices. It includes various strategies and techniques to promote products, services, or brands through online channels.
Digital marketing is essential because it allows brands to reach a global audience, measure their marketing efforts in real-time, and create highly targeted campaigns. It has become a key part of any modern business strategy, allowing businesses to interact with customers in innovative ways and gain deeper insights into their audience.